my mIssion
In a rapidly evolving beauty industry, it can be overwhelming to determine which strategies will truly drive growth. Over the past decade, the shift from large, quantity-focused salons to niche, personalized salon suites has left many professionals struggling to adapt. Social media and other education platforms have diluted the concept that bespoke education and confidence in knowledge is the key to any growth and success.
The lack of targeted education has left many salon owners and stylists feeling unmotivated, isolated, and uncertain about how to achieve lasting success. I have built thriving businesses, teams, and networks by prioritizing strong relationships and offering customized services. My passion lies in sharing my journeys—both the triumphs and the setbacks—to illuminate the path forward for others.
Bobby Mack Edu is committed to empowering industry professionals through personalized coaching that fosters honest conversations, sets realistic goals, and alleviates the stress of navigating an ever-changing landscape. One size does not fit all, and my mission is to provide the support and guidance through sharing my success that is needed to create a brighter, more successful future for your business and career.
together, let’s focus on…
Business foundations
Coaching on curating your dream team while cultivating a positive salon culture and employee loyalty.
strategic planning
Developing & implementing strategies that create manageable systems that stimulate growth.
market research
In-depth market analysis to set target demographics, services pricing, advertising goals and budgets.
leadership training
Coaching on curating your dream team while cultivating a positive salon culture and employee loyalty.
compensation & benefits
Creating incentivized custom employee compensation package to optimize opportunities and reward employees.
branding & marketing
Guidance on the creation of a business brand kit and how to establish cost effective marketing campaigns to drive new business.
Company culture
Energy is everything. Understanding the importance of a healthy work environment for the team and welcoming atmosphere for clients is paramount.
Mission & Values
Identifying your “why” as a business owner and the principles by which you will operate your company will lead to infinite success.
Client Communication
Developing conversation templates for client communication will ensure a consistent client experience across the team.
Financial analysis
Analyze revenue and expenses to determine your current financial standing and identify growth goals and new revenue streams.
Mission & Values
Identifying your “why” as a business owner and the principles by which you will operate your company will lead to infinite success.
company policies
Setting standards for your team and clients while understanding employment law and regulations will create a concrete handbook to lead your business.
social media
Learn how to curate a social presence using a media calendar to create brand awareness and market your business and team effectively.
Ads & incentive programs
Build and manage a marketing campaign with a budget that targets new clients while creating brand awareness within your region.
Technical Training
Take your skill to the next level with in-person classes with live models including the option to customize a course specifically for any individual or team need.
“Everybody arrives on this planet with unique desires, gifts, and talents, and as you journey THROUGH life, your job is to discover what yours are, to nuture them, and to bloom into the most authentic, gleeful, and badassiest version of yourself.”
- Jen Sincero
faq
Why work with me?
First of all, I am a constant student. It is a passion of mine to absorb as much information as I can from industry leaders and motivation experts. Additionally, I love to get to know people. I find it fascinating to hear about a person’s passions and skills. It has been a privilege to be able to work with so many talented and driven industry professionals. With coaching, consulting and education I am able to share what has worked and what hasn’t worked for me in order to help pave an easier path for peers. I like to keep it real, honest and authentic. Through your private consultation call, I’ll be able to get to know where you are at in your career, and more importantly, where you want to go. Let’s get there together!
do i have to commit to a certain amount of time?
It’s your business and career, so you are in the driver seat. It’s always up to you how much work we complete together. After your free consultation call, I’ll quickly come up with an action plan including course and coaching options including how we can work together to achieve surpass your goals. We can customize a consulting plan as we work through a foundation course. From there, it’s up to you how often you want to work together. As an option to help guide growth and keep momentum, a monthly coaching option is available. If you’re interested in working together as needed, consulting hours are purchased in 3 hour increments and are good to use for 6 months!
Can we work on both technical hair training and business consulting at the same time?
Of course! Whether you are a stylist, suite owner or salon owner, my course options cover the full scope of building a badass business. If you’re interested in technical skill training such as a color class, we can definitely schedule that while still completing the business course and coaching program. I try to meet each consulting client “where they are at” in their professional journey. We can do a little bit of this and a little of that or go all in on a business overhaul.
How do I know that this is the right type of consulting that I need?
Over the past 8 years, I have worked with over 70 stylists, business owners, managers, branding consultants, hair stylists, hair colorists, and apprentices. I run my salon using proven methods to drive success, organization and profits. I’ve personally trained my team, in person, everyday. Teaching them how to go from an apprentice to a six-figure stylist in just two years has been hard work but inspiring. Through these trainings, I have been able to create custom training methods that cut down the time and increase motivation and success.
Aside from this being a business for me, consulting and coaching is my true passion. Whether within my own team, or with other industry professionals, sharing my experience to create growth and inspiration for others is the true goal and most rewarding part of my work.